About Africa Tourism Exchange

Connecting Africa’s Tourism Industry With the World

Africa Tourism Exchange (ATX) is a digital tourism marketplace connecting African tourism businesses with travellers, travel agencies, tour operators, DMCs and other travel professionals from around the world.

We bring the people and businesses behind Africa’s tourism industry together on one platform, making it easier to discover tourism products, build partnerships and create new business opportunities.

Who We Are

ATX was created to help African tourism businesses reach wider markets and connect with the right customers and travel partners.

From safari companies and accommodation providers to activity operators, transport providers and other tourism businesses, ATX provides a platform where businesses can showcase what they offer and connect with the global travel industry.

What We Do

ATX makes it easier for tourism businesses to:

• Showcase their products and services

• Reach travellers searching for African experiences

• Connect with travel agencies, tour operators and DMCs

• Build valuable B2B partnerships

• Generate enquiries and new business opportunities

• Expand their reach across Africa and international markets

Built for African Tourism Businesses

Africa offers some of the world's most remarkable tourism experiences. ATX exists to help the businesses behind these experiences become more visible and accessible.

Whether you operate a safari company, lodge, hotel, camp, activity business, transport service or another tourism business, ATX gives you a place to showcase your services and connect with potential customers and partners.

Our Vision

To become Africa's leading digital tourism marketplace, connecting African tourism businesses with travellers and the global travel industry.

Our Mission

To create better opportunities for African tourism businesses by making it easier to showcase their services, connect with customers, build partnerships and grow their businesses.

Why Africa Tourism Exchange?

Tourism is built on connections.

Travellers need trusted experiences. Travel professionals need reliable African suppliers. Tourism businesses need access to new markets and partnerships.

ATX brings these connections together through one platform designed around Africa's tourism ecosystem.

Our Approach

We believe African tourism businesses should have greater digital visibility and easier access to both local and international markets.

That's why ATX is designed to support both B2B and B2C connections, creating opportunities for suppliers to work with travel professionals while also reaching travellers directly.

Built for Africa. Connected to the World.

From Tanzania to the rest of Africa, ATX is building a connected tourism marketplace where businesses can Discover. Connect. Grow.

Africa Tourism Exchange — connecting Africa's tourism industry with the world.