Effective Date: August 27, 2026
Platform: ATX Africa (Africa Tourism Exchange)
At ATX Africa, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile application, or use our marketplace services as a traveler, tour operator, travel agency, or corporate partner ("User").
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the platform.
1. Information We Collect
We collect information that identifies, relates to, describes, references, or can be linked to a particular consumer or device ("Personal Data").
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Personal Information Provided by You:
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Account registration details (Name, email address, phone number, company name, and location).
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Business profile details for suppliers and agencies (Itineraries, company descriptions, logos, and licensing credentials).
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Payment and billing information (Processed securely through third-party payment gateways; we do not store full credit card details on our servers).
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Automatically Collected Information:
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Technical data such as your IP address, browser type, device information, operating system, and pages visited.
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Usage data regarding how you interact with our marketplace, search queries, and listings viewed.
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2. How We Use Your Information
We use the information we collect for various business purposes, including to:
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Provide, maintain, and improve the ATX Africa platform and marketplace services.
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Facilitate connections and transactions between travel buyers, travelers, and tourism suppliers (Tour Operators and DMCs).
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Manage user accounts, process free or paid subscriptions (such as Beginner and Professional plans), and send related administrative notices.
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Respond to customer service inquiries, support requests, and user feedback.
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Send promotional updates, newsletters, and marketing communications (you can opt out at any time).
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Monitor marketplace security, prevent fraud, and enforce our Terms of Use.
3. How We Share Your Information
We may share information we have collected about you in certain situations:
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With Other Users: To facilitate business transactions, when a travel buyer or traveler inquires about a tour or package, relevant contact and booking details are shared with the respective supplier.
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Service Providers: With third-party vendors, payment processors, and hosting partners who perform services on our behalf under strict confidentiality agreements.
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Legal Obligations: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
4. Data Security
We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, accidental loss, disclosure, or alteration. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
5. Your Data Protection Rights
Depending on your jurisdiction, you may have the right to:
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Access & Update: Request access to or correction of your personal profile data.
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Deletion: Request the deletion of your account and personal data, subject to legal and operational retention requirements.
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Opt-Out of Marketing: Unsubscribe from our marketing emails by clicking the "Unsubscribe" link in our communications.
6. Third-Party Websites
Our platform may contain links to third-party websites, plug-ins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
8. Contact Us
If you have questions, comments, or concerns about this Privacy Policy, please contact us at:
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Email: info@atxafrica.com
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Website Support: ATX Africa Support Team
