PRIVACY POLICY

Effective Date: September 17, 2026
Platform: ATX Africa (Africa Tourism Exchange)

At ATX Africa ("ATX", "we", "us" or "our"), we respect your privacy and are committed to protecting the personal information and business information entrusted to us.

This Privacy Policy explains how ATX Africa collects, uses, stores, shares and protects information when you visit our website, create an account, use our marketplace, submit an inquiry, communicate with a Supplier or use other ATX services.

ATX Africa is a digital tourism marketplace connecting travellers, travel agents, tourism professionals, buyers and tourism businesses across Africa.

By using ATX Africa, you acknowledge that you have read and understood this Privacy Policy.

1. Who This Privacy Policy Applies To

This Privacy Policy applies to information collected from or about users of ATX Africa, including:

• Travellers and customers

• Tour operators

• Destination Management Companies (DMCs)

• Travel agencies and travel agents

• Accommodation providers

• Activity and experience providers

• Transport and other tourism businesses

• Tourism professionals and buyers

• Business representatives

• Website visitors and other platform users

Where a Supplier independently collects or processes personal information outside the ATX platform, that Supplier may have its own privacy policy and legal responsibilities.

2. Information We Collect

We may collect different types of information depending on how you use ATX Africa.

2.1 Information You Provide Directly

When you create an account, contact us, register as a Supplier, submit an inquiry or use other platform features, we may collect information such as:

• First and last name

• Email address

• Phone number

• Company or business name

• Business address or location

• Country

• Account login information

• Profile information

• Communication preferences

• Information included in inquiries or messages

2.2 Supplier and Business Information

Suppliers and tourism businesses may provide information such as:

• Company descriptions

• Business registration information

• Tourism licenses and certificates

• Business contact details

• Tourism services

• Destinations served

• Tour packages

• Itineraries

• Prices

• Availability

• Images and videos

• Logos and branding materials

• Business website and social media information

• Other information required to create and manage a Supplier profile

2.3 Booking and Inquiry Information

When you submit an inquiry or booking request through ATX, we may collect information necessary to process and communicate that request.

This may include:

• Travel dates

• Destination

• Number of travellers

• Package or service requested

• Special requests

• Contact information

• Other information voluntarily provided in the inquiry

2.4 Payment and Billing Information

Where paid ATX services or subscriptions are available, we may collect information necessary to process payments and manage subscriptions.

Payment transactions may be handled through third-party payment providers.

Where third-party payment providers process card payments, ATX does not intend to store full payment card details on its own servers unless expressly stated otherwise.

2.5 Information Collected Automatically

When you use ATX Africa, certain technical and usage information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring pages

• Approximate location derived from technical information where applicable

• Search queries

• Listings viewed

• Interaction with platform features

• Date and time of access

• Technical logs and diagnostic information

3. Cookies and Similar Technologies

ATX Africa may use cookies and similar technologies to operate, secure and improve the platform.

Cookies may help us:

• Keep users signed in

• Remember preferences

• Understand how visitors use the website

• Improve website performance

• Measure platform usage

• Support security and fraud prevention

• Improve relevant content and services

Where required by applicable law, ATX may request consent before using certain categories of cookies.

For more information, please refer to the ATX Africa Cookie Policy.

4. How We Use Your Information

We may use information collected through ATX Africa to:

• Create and manage user accounts.

• Create and manage Supplier profiles.

• Display tourism businesses, packages and services on the marketplace.

• Facilitate inquiries between travellers, travel buyers and Suppliers.

• Facilitate communication between users and Suppliers.

• Process and manage subscriptions and paid services.

• Provide customer and technical support.

• Improve the ATX marketplace and website.

• Understand how users search and interact with the platform.

• Improve search functionality and marketplace relevance.

• Monitor security and prevent fraud or abuse.

• Verify Supplier information where applicable.

• Enforce our Terms & Conditions and Supplier Terms.

• Send important account, security and service-related communications.

• Send marketing communications where permitted and where applicable.

• Respond to legal or regulatory requirements.

• Protect the rights, safety and security of ATX, users and other parties.

5. How ATX Connects Users and Suppliers

One of the main purposes of ATX Africa is to connect tourism businesses with potential customers and travel partners.

When a traveller, travel agent or other buyer submits an inquiry relating to a Supplier, ATX may share relevant information with that Supplier so the Supplier can respond to the inquiry.

This may include information such as:

• Name

• Email address

• Phone number

• Travel dates

• Destination

• Number of travellers

• Requested package or service

• Inquiry details

• Other information necessary to respond to the request

The information shared should be relevant to the inquiry or business interaction.

6. Information Shared With Suppliers

If you contact or submit an inquiry to a Supplier through ATX, information necessary to facilitate that interaction may be shared with the relevant Supplier.

The Supplier may then use that information to:

• Respond to your inquiry.

• Confirm availability.

• Provide pricing.

• Customize an itinerary or package.

• Communicate booking information.

• Deliver or arrange the requested tourism service.

Once information is shared with an independent Supplier, that Supplier may process the information according to its own privacy practices and applicable laws.

We encourage users to review the privacy practices of Suppliers where appropriate.

7. Information Shared With Service Providers

ATX may use trusted third-party service providers to operate and improve the platform.

These providers may include:

• Website hosting providers

• Cloud and infrastructure providers

• Payment processors

• Email and communication providers

• Security and fraud prevention providers

• Analytics providers

• Technical support providers

• Other service providers necessary to operate ATX

These service providers may process information on behalf of ATX only as necessary to provide their services.

8. Legal and Regulatory Disclosures

ATX may disclose information where reasonably necessary to:

• Comply with applicable laws or regulations.

• Respond to valid legal processes.

• Respond to requests from competent public authorities.

• Protect the rights or property of ATX.

• Investigate suspected fraud or unlawful activity.

• Protect the safety and security of users or the platform.

• Enforce our Terms & Conditions, Supplier Terms or other policies.

9. Business Transfers

If ATX Africa is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, information associated with the platform may be transferred as part of that transaction, subject to applicable law.

Where legally required, appropriate notice or consent procedures will be followed.

10. Supplier Verification Information

ATX may collect and review business verification information submitted by Suppliers.

This may include:

• Business registration documents

• Tourism licenses

• Certificates

• Professional credentials

• Business contact information

• Other documentation reasonably required to verify a Supplier

Verification information may be used to review, activate, maintain or manage Supplier accounts and listings.

ATX may retain such information for as long as reasonably necessary for legitimate business, legal, security or compliance purposes.

Supplier verification does not necessarily mean that ATX guarantees the Supplier's services or performance.

11. Publicly Displayed Information

Information submitted by Suppliers for public marketplace display may be visible to website visitors and other users.

This may include:

• Business name

• Business description

• Logo

• Business location

• Destinations

• Tour packages

• Package descriptions

• Images and videos

• Prices

• Availability

• Contact or inquiry options

• Reviews or ratings where applicable

Suppliers should not submit confidential or unnecessary personal information as part of publicly displayed content.

12. Reviews and User-Generated Content

ATX may allow users to submit reviews, ratings, comments, photographs or other content.

By submitting content, you agree that you have the necessary rights and permissions to submit it.

ATX may moderate, remove or restrict content that:

• Violates applicable law.

• Violates our Terms.

• Contains fraudulent or misleading information.

• Infringes third-party rights.

• Contains abusive or harmful material.

• Creates a security or legal risk.

Publicly submitted reviews and other content may remain visible after an account is closed where reasonably necessary or permitted by law.

13. Marketing Communications

Where permitted by applicable law, ATX may send information about:

• Platform updates

• Tourism opportunities

• New features

• Supplier opportunities

• Travel-related content

• Newsletters

• Promotional communications

You may unsubscribe from marketing communications by using the unsubscribe option provided in the communication or by contacting ATX.

Please note that you may still receive important non-promotional communications relating to your account, transactions, security or use of the platform.

14. Data Security

ATX uses reasonable technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, online platform, electronic transmission or storage system can be guaranteed to be completely secure.

Users are responsible for maintaining the confidentiality of their account credentials and should notify ATX if they believe their account has been compromised.

15. Data Retention

ATX may retain information for as long as reasonably necessary to:

• Provide our services.

• Maintain user and Supplier accounts.

• Facilitate transactions and inquiries.

• Maintain business records.

• Meet legal and regulatory obligations.

• Resolve disputes.

• Prevent fraud and abuse.

• Enforce agreements.

• Maintain platform security.

When information is no longer reasonably required, ATX may delete, anonymize or securely dispose of it, subject to applicable legal or operational requirements.

16. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information.

These may include the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Withdraw consent where processing is based on consent.

• Object to certain processing.

• Request restriction of certain processing.

• Opt out of marketing communications.

• Request information about how your data is processed.

Some requests may be subject to legal, security or operational limitations.

To exercise an applicable privacy right, please contact ATX using the contact information provided below.

17. Children's Privacy

ATX Africa is primarily intended for adults and tourism businesses.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to ATX without appropriate authorization, please contact us so that we can review and take appropriate action.

18. International Data Processing

ATX and its service providers may process or store information in countries other than the country in which you live or operate.

Where information is transferred internationally, ATX will take reasonable steps to handle the information in accordance with applicable legal requirements.

19. Third-Party Websites and Services

ATX may contain links to third-party websites, booking systems, payment services, social media platforms or other external services.

These third parties operate independently from ATX and may have their own privacy policies.

ATX is not responsible for the privacy practices, security or content of third-party websites or services.

We encourage users to review the privacy policies of third-party services before providing personal information.

20. Account Closure and Data Deletion

You may request closure of your ATX account.

When an account is closed, ATX may delete or anonymize personal information where appropriate, subject to information that must be retained for:

• Legal obligations

• Fraud prevention

• Security

• Dispute resolution

• Financial or business records

• Enforcement of agreements

• Other legitimate purposes permitted by law

Supplier listings or business information may also remain available for a reasonable period where necessary for marketplace records, legal obligations or other legitimate business purposes.

21. Changes to This Privacy Policy

ATX may update this Privacy Policy from time to time.

Changes may be made to reflect:

• New platform features.

• Changes to our services.

• Changes in business practices.

• Legal or regulatory requirements.

• Security or technical developments.

When changes are made, we will update the Effective Date at the top of this Privacy Policy.

Where appropriate, we may provide additional notice of significant changes.

We encourage you to review this Privacy Policy periodically.

22. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy or the handling of your information, please contact ATX Africa.

ATX Africa (Africa Tourism Exchange)

Email: info@atxafrica.com

Website: ATX Africa

For account, supplier or technical support, please use the official support channels available on the ATX Africa platform.

Last Updated: September 17, 2026