B2B Partnerships

Build Tourism Partnerships Across Africa

ATX Africa is a digital tourism marketplace designed to connect African tourism businesses with travel agents, tour operators, DMCs, wholesalers, international buyers and other tourism professionals.

The platform provides a place for tourism businesses to showcase their products, discover potential partners and create direct business connections across African and international travel markets.

Whether you are an African tour operator looking for international travel partners, a DMC seeking new distribution opportunities, or a travel professional looking for local suppliers, ATX Africa helps bring tourism businesses together.

Connect African Tourism Businesses With Global Partners

Tourism is built on partnerships.

Local tour operators, DMCs and tourism suppliers often work with travel agencies, wholesalers, travel advisors and other businesses to reach new markets and serve more travellers.

ATX Africa creates a digital environment where these businesses can discover each other and explore potential cooperation.

Through the marketplace, businesses can showcase their company profiles and travel products while tourism professionals can discover suppliers based on destination, experience and travel requirements.

Who Can Use ATX Africa for B2B Partnerships?

ATX Africa is designed for a wide range of tourism professionals, including:

• African tour operators

• Destination Management Companies (DMCs)

• Safari operators

• Travel agencies

• Travel advisors

• Tour wholesalers

• International tour operators

• Tourism buyers

• Accommodation providers

• Activity and experience providers

• Transport and car rental businesses

• Sustainable tourism businesses

• Corporate travel professionals

• Specialist travel companies

For African Tour Operators & DMCs

If you operate a tourism business in Africa, ATX Africa can help you present your company and travel products to a wider professional audience.

Create your supplier profile, add your tour packages and experiences, and make your business discoverable to travel professionals looking for African tourism products.

Potential partners can explore your business information and contact you directly to discuss their requirements.

Showcase Your Business

Present your tourism company with information about your destination, services, experience and travel products.

Showcase Your Packages

Add tour packages and experiences so travel professionals can discover what your business offers.

Reach New Markets

Make your tourism business visible to travel professionals and potential partners beyond your existing network.

Develop Direct Relationships

Communicate directly with potential business partners and discuss opportunities for cooperation.

For Travel Agents & International Buyers

Travel agents, travel advisors, wholesalers and tourism buyers can use ATX Africa to discover African tourism businesses and potential local partners.

You can explore suppliers based on:

• Destination

• Travel experience

• Safari type

• Travel style

• Group size

• Duration

• Traveller requirements

• Package details

Once you identify a potential supplier, you can contact the business directly to discuss your client's needs or potential partnership.

Types of B2B Partnerships

Tourism partnerships can take many forms depending on the businesses involved.

DMC Partnerships

Connect with destination management companies that provide local knowledge, logistics and travel services in African destinations.

Tour Operator Partnerships

Discover tour operators offering safaris, cultural journeys, adventure tours, beach holidays and other experiences.

Travel Agency Partnerships

Travel agencies and tourism businesses can discover potential suppliers and create relationships for future client requests.

Wholesale Partnerships

Tour wholesalers can explore African tourism products and identify suppliers that may fit their distribution networks.

Specialist Travel Partnerships

Businesses specialising in luxury, adventure, family, honeymoon, wildlife, cultural or sustainable travel can discover relevant African suppliers.

Destination Partnerships

Tourism professionals can explore suppliers across different African destinations and develop relationships in new markets.

How B2B Connections Work

1. Discover

Explore tourism businesses, destinations and travel products available on ATX Africa.

2. Research

Review supplier profiles and package information to determine whether a business may be relevant to your market or clients.

3. Connect

Contact the tourism business directly to introduce yourself, ask questions or discuss a potential partnership.

4. Discuss

Discuss your business requirements, client needs, pricing, availability, commissions or other commercial arrangements directly with the relevant business.

5. Build the Relationship

If there is a suitable fit, continue communication and develop your business relationship outside or alongside the ATX Africa marketplace.

Direct Communication Between Businesses

ATX Africa is designed to facilitate direct communication between tourism businesses and potential partners.

Depending on the type of inquiry, businesses may discuss:

• Client requirements

• Travel dates

• Destinations

• Itineraries

• Availability

• Group sizes

• Pricing

• Net or wholesale rates

• Commission arrangements

• Special requests

• Services and logistics

• Long-term cooperation

Commercial terms are agreed directly between the businesses involved.

Discover Partners Across Africa

ATX Africa supports discovery of tourism businesses across a growing range of African destinations.

Explore suppliers in destinations such as:

• Tanzania

• Zanzibar

• Kenya

• Uganda

• Rwanda

• Zambia

• Zimbabwe

• Botswana

• Namibia

• South Africa

As the marketplace grows, additional destinations and tourism businesses may become available.

What Makes a Strong B2B Profile?

If you are a tourism business looking to attract potential partners, providing complete and accurate information can make it easier for other professionals to understand your company.

We recommend including:

• Complete company information

• Clear description of your services

• Destinations served

• Relevant certifications or licences where applicable

• Detailed tour packages

• Accurate pricing information

• Clear inclusions and exclusions

• High-quality images

• Updated availability

• Contact information

• Relevant travel styles and categories

A complete profile helps potential partners understand your business before contacting you.

Build Your African Tourism Network

Successful tourism businesses often depend on strong local and international relationships.

Through ATX Africa, you can discover businesses you may not have encountered through traditional networking channels.

For African suppliers, this can create opportunities to connect with professionals in international markets.

For international travel businesses, it provides a way to discover local African companies and travel products.

Partnerships for Different Business Goals

Expanding Into New Markets

African tourism businesses can make their products discoverable to travel professionals from other markets.

Finding Local Suppliers

International travel businesses can explore local operators and DMCs in African destinations.

Expanding Your Product Portfolio

Discover new experiences and destinations that may complement your existing travel products.

Developing Long-Term Relationships

Use initial connections as a starting point for longer-term business relationships.

Responding to Client Requests

Travel professionals can discover potential suppliers when looking for specific experiences or destinations for their clients.

Responsible Tourism Partnerships

ATX Africa also supports the discovery of tourism businesses involved in responsible and sustainable tourism.

Businesses and travel professionals can explore opportunities related to:

• Community-based tourism

• Conservation

• Cultural heritage

• Wildlife protection

• Nature-based tourism

• Sustainable travel

• Local economic participation

Responsible tourism partnerships should be based on transparent information, appropriate practices and mutual understanding between the businesses involved.

For Tourism Buyers

Tourism buyers can use ATX Africa to research African tourism businesses and discover products that may be relevant to their markets.

Whether you are sourcing safari products, beach holidays, cultural experiences, adventure travel or specialist experiences, the marketplace provides a starting point for identifying potential suppliers.

Before entering into a commercial relationship, buyers should conduct their own due diligence and confirm supplier information, licences, pricing, availability and contractual terms directly with the supplier.

For African Suppliers

Joining ATX Africa provides tourism businesses with a digital platform to showcase their company and travel products.

Suppliers can start by creating a profile and adding available packages according to their account plan.

Beginner: Free, with up to 3 tour packages.

Professional: USD 50/month, with up to 50 tour packages.

Professional Annual: USD 500/year, with up to 50 tour packages.

Enterprise: Custom pricing for businesses requiring an expanded package capacity.

Plan availability, features and pricing may be updated by ATX Africa from time to time.

No Guaranteed Bookings or Partnership Outcomes

ATX Africa provides a marketplace for discovery and business connections.

Joining the platform, creating a profile or subscribing to a paid plan does not guarantee bookings, leads, partnerships, sales, enquiries or a particular position in search results.

The outcome of any business relationship depends on the businesses involved, their products, market demand, communication and commercial arrangements.

ATX Africa's Role

ATX Africa provides the digital marketplace and tools that help tourism businesses and travel professionals discover and connect with one another.

ATX Africa is not the operator of the tours, safaris, accommodations, activities or other travel services listed by independent suppliers.

Suppliers are responsible for their own products, services, pricing, availability, customer communication and fulfilment.

Any commercial agreement between a supplier and another business should be reviewed and agreed directly by the parties involved.

Start Building Tourism Connections

Whether you are an African tourism supplier looking for international partners or a travel professional searching for reliable local businesses, ATX Africa provides a place to start discovering potential connections.

Explore African tourism businesses, discover travel products and connect directly with potential partners.

Explore Tour Operators
Discover African tour operators, safari companies and DMCs.

Explore Tour Packages
Find travel products and experiences across African destinations.

For Travel Agents
Discover suppliers and products for your clients.

Become a Supplier
Create your tourism business profile and showcase your packages on ATX Africa.

Important Information

Information provided by suppliers on ATX Africa is submitted by the respective businesses and may change.

Before entering into a partnership or confirming travel arrangements, businesses should communicate directly with the relevant supplier and verify important information, including company credentials, licences, pricing, availability, services, cancellation conditions and commercial terms.

ATX Africa facilitates discovery and connection but does not replace independent business due diligence.

Start Connecting

Explore ATX Africa and discover tourism businesses, travel products and potential B2B partnerships across Africa.